.exec 2010

Written by Sara Ponnert | April 28, 2010 | No comments

.exec 2.0 is a workshop gathering where the Nordic game industries top dogs gather to discuss the business in different topics. Yesterday the second gathering was conducted at the From & Design Center in Malmö organized by DDM and the Nordic Game Program .

After Pia Kinhult from Region Skåne welcomed the crowed with the Swedish national hymn “Helan går!”(classic schnapps song) in the opening herring lunch, the afternoon was filed with discussions around agreement signing, how to become successful, broadening and interconnectivity among other things.

Some bullet points that came out from the discussions where; Stop looking at games as products and loot at them as services, react on the changes in the business, have a long plan on business development, know your customer, your ideas might be great (no one cares though) but where is the business model and of course – send less then you earn!

Per Strömbäck from Dataspelsbranschen summed up the day and ended it with saying; The gaming industry do not have to look up to the movie industry any more, we do not have the beat them in storytelling, we let the players make the story for us.

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