From 100 to 100 million user

Written by Martin Thörnkvist | April 28, 2010 | No comments

Nils Holger Henning from Bigpoint shared some ideas of how they grew their online gaming platform to over 100 million users. How to grow a user base:

Join forces with media companies
“We have over over 1000 distribution partners that bring us 100 000 of our 250 000 daily new users come from third party partners”

Use performance based marketing
“We work with Search Engine Marketing, Search engine optimization and affiliate networks. We are the biggest spender on Google in Europe. We use 80 000 keywords! The least expected is working really well, such as ‘life suck’ and ‘I hate school’. Be creative!”

Be viral
“Viral will not work if the users will have to pay to play, the more you give away the more users come. But at the same time it’s a kind of trade off, to make it work you need to get people to pay within the game. We get 90 000 of our daily new users thru viral campaignes”

Good advices for game developers, good advices for other media businesses.

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