From 100 to 100 million user

Nils Holger Henning from Bigpoint shared some ideas of how they grew their online gaming platform to over 100 million users. How to grow a user base:
Join forces with media companies
“We have over over 1000 distribution partners that bring us 100 000 of our 250 000 daily new users come from third party partners”
Use performance based marketing
“We [...]