The combination of AI and creativity is fascinating, as it opens up new possibilities for artists, designers, and other creative professionals to explore expressions and ideas. At the same time, it raises questions about authenticity, copyright, and how much we can rely on technology in creative processes. AI can be a tool that inspires and streamlines creation, but it also prompts questions about what makes art and creative work unique and truly human.

This seminar had two parts with two speakers each. Firstly Laying the Land was about what has happened in this field in the past, how is AI affecting creatives today, and secondly Creative Processes about how AI can be integrated in creative processes – both on an organisational and individual level.

Laura Herman

Laura Herman is the Head of AI Research at Adobe and recently completed her doctoral research at the University of Oxford’s Internet Institute. She spoke about the pasts, presents and futures of AI in creative work. She also presented at The Conference 2023.

Johan Axhamn

Johan Axhamn, is a Senior Lecturer and Researcher in business law at the Department of Business Law, Lund University School of Economics and Management. In this seminar he spoke about current developments and discussions on how copyright laws are handling the introduction of AI tools in creative work.

Britta Lübeck

Britta Lübeck is a Project Manager & Program Developer at SVT (the Swedish public service television company) and coordinator of the program division's AI superuser network. She spoke about how SVT works systematically with the exploration of generative AI and how it can help them in their broad program operations.

Ebba Lindgren

Ebba Lindgren, is an artist and designer with an artistic and concept-driven practice. Apart from designing objects and spaces, she also works on projects reshaping value chains and material processes. In this seminar she shared her process and how AI tools are an integral part of it.

Context

This seminar was a side event to Øredev 2024, and a part of The Learn, Create, Engage – a project that helps develop competence and strengthen people who work within the cultural and creative industries in Skåne, by offering free courses and much more. Funded by the European Social Fund.