By combining the principles of creativity and behavioural design, we can develop innovative solutions that address complex problems. For example, by applying the principles of creativity and behavioural design to sustainability, we can create interventions that encourage people to adopt more sustainable behaviours. This might involve designing products and services that are more environmentally friendly or creating campaigns that encourage positive change for the planet. Over the years, creativity has been viewed in many ways. In the past, it was often seen as something only a select few possessed—a natural talent that couldn't be taught. However, as we've learned more about the nature of creativity and how it works, we've come to understand that it can be developed and nurtured in anyone.

This evolution in our understanding of creativity is rooted in the sociocultural theory of learning, which suggests that knowledge is not just an individual construct but rather a product of social interactions and cultural context. From this perspective, creativity is not solely an individual talent but a result of a collaborative process, cultural heritage and personal experience.

In other words, creativity is not just a matter of inherent ability—it's something that can be taught, learned, and developed over time. And this is a crucial shift in our understanding of creativity, particularly as we look towards the future and the challenges that lie ahead.

In a rapidly changing world, the ability to be creative is becoming increasingly important. As we face new and complex problems, we need people who can think outside the box, come up with innovative solutions, and adapt to changing circumstances. And this is where the concept of lifelong learning comes in.

Lifelong learning refers to the idea that learning is a continuous process that lasts throughout our lives rather than something that only happens during formal education. This means we need to constantly learn and develop new skills, creativity is one of the most important.

By viewing creativity as a skill that can be learned and developed through social interactions, cultural context, and personal experience, we can begin to see the importance of lifelong learning. As we continue to learn and grow throughout our lives, we can become more creative, adaptable, and better able to handle the challenges that come our way.

As educators, it's our responsibility to help students develop their creativity and encourage lifelong learning. By creating learning environments that value creativity, collaboration, and cultural diversity, we can help our students develop the skills they need to succeed in a complex future society. And by adopting a sociocultural perspective of learning, we can ensure all students develop creativity, regardless of their background or previous experience.

One of the key factors that makes creativity so important is the ability to spark innovation and new ideas. In a constantly changing world, it is critical to be able to come up with new solutions to old problems. By fostering creativity, students can develop their abilities to think outside the box and find innovative solutions to challenges. This skill is especially important when it comes to creating sustainable societies where problems such as climate change, resource depletion, and pollution are major concerns.

Furthermore, creativity helps individuals see things from different perspectives, which is where behavioural design comes in.

Creative thinking in the classroom

Creative thinking in the classroom can take many forms. Creative expression involves both verbal and non-verbal forms of creative engagement, including; drawing, painting, designing, modelling and musical expression, as well as expressive movement and performance like dance and drama. Knowledge creation involves the advancement of knowledge and understanding, with an emphasis on making progress rather than achievement per se. Creative problem-solving is a distinct class of problem-solving characterised by novelty, unconventionality, persistence and ill-defined problems. By encouraging different forms of creative thinking, students can produce multi-disciplinary work that extends beyond traditional subjects.

Classroom climate

The classroom climate can have a significant impact on creative thinking. Classroom practices that perpetuate the idea that there is only one way to learn or solve problems or that originality is a rare quality, can stifle creative thinking. Teachers need to value creative work and consider it a fundamental skill that should be developed in the classroom. Teachers can actively cultivate students creativity by encouraging them to set their own learning goals, take responsibility for creative teamwork, ask questions about different phenomena they observe, and put forth their own ideas to explain them.

Educational approaches

Education plays a crucial role in developing the skills and attitudes that support creativity and innovation. However, some educational approaches can actively discourage creative thinking and achievement at school. The pressures of standardisation and accountability in educational testing systems often reduce opportunities for creative thinking in schoolwork. This can be counteracted by implementing policies and practices that increase the opportunities and rewards for producing creative work while reducing associated costs. School leaders are also critical in establishing a conducive culture for creative thinking.

Cultural norms and expectations

Cultural norms and expectations can significantly influence the development of creative-skills and personality traits. Some studies have found that cultural differences along the individualism-collectivism spectrum can shape how creative work is defined and valued. It is essential to recognise the impact of cultural norms and expectations on creativity so we can cultivate a culture of creativity. We can create a more inclusive and innovative society. By encouraging diversity of perspectives and celebrating different forms of creative expression..

Finally, fostering curiosity is essential in developing creativity. Curiosity drives individuals to explore, ask questions, and seek new experiences. When students are curious, they are more likely to engage in learning and take risks in their creative endeavours. By creating learning environments that value and encourage curiosity, we can foster creativity and innovation in our students.