A conversation on how to cultivate audiences through critical times. In an era defined by rapid change, technological development and the lasting effects of the pandemic, cultural and creative organizations face unprecedented challenges. How do institutions adapt to changing audience behaviors while developing their identity in line with their purpose?

Three panelists; Jane Wentworth (Jane Wentworth Associates), Marc-Christoph Wagner (Louisiana Channel) and Linda Holster (Malmö Art Museum) shared their insights on tools, strategies and perspectives to support setting a brand strategy that thrives amidst uncertainty. Moderator: Pernilla Glaser

Context

This seminar was part of The Learn, Create, Engage – a project that helps develop competence and strengthen people who work within the cultural and creative industries in Skåne, by offering free courses and much more. Funded by the European Social Fund.