This class is fully booked.
You are most welcome to join the public seminar on March 20; Widen your Vision, Clarify your Brand, with Jane Wentworth, Marc Christoph Wagner, Louisiana Channel and Linda Holster, Malmö Art Museum.

The class

Welcome to a class with Jane Wentworth, moderated by Pernilla Glaser. With the support of real cases this class will unpack questions such as what is an audience, how to examine your institutional identity, motivation and the balance between continuity and change.

For the past few decades Jane Wentworth has been finding ways to help organisations across the world – including Guggenheim, Tate Modern and Nationalmuseum Sweden - to define what they do, who they do it for, and why. Capturing what it is that makes them special, celebrating the art of risk and creating stories to share that with the world.

For whom

This class will give specific tools for developing and caring for the brand of a cultural or creative institution or enterprise through critical times. It is particularly suited for individuals working with people and culture, strategy and development in organisations or on a municipal or regional level. Participants need to be employed by, or representing a registered company based in Skåne.

Jane Wentworth

Jane Wentworth is an artist, observer, coach, grandmother and Londoner - and she once danced with John Wayne in a smoky nightclub. She began her working life as a textile designer, creating prints and stage costumes for rock idols like Mick Jagger and Rod Stewart. The fashion scene in 1970’s London may not seem like the most likely place to learn about corporate strategy, but an opportunity to work at Wolff Olins, the international brand consultancy, led to projects as diverse as Virgin Atlantic, Orange, the Hallé and the Portuguese Tourist Board. What they all have in common is the need to understand who their audiences are, what they want and how to make them happy.

The big difference between commercial enterprises and arts organisations is that corporations exist to make money while cultural institutions exist to nurture our imaginations - and that’s why in 2003 Jane founded Jane Wentworth Associates - a consultancy dedicated to helping culture thrive.

Pernilla Glaser

Pernilla Glaser is a facilitator, educator and lecturer, widely speaking about collaborative practices and the role of creativity. She is a curator of transformative conversations, educator of future competences, writer and narrator. Pernilla has worked in the intersections of art, research and civil society, coaching facilitators and teachers. Teaching reflection, play and collaborative practices, she has worked for many organizations and as a guest-teacher at Umeå Institute of Design, Goldsmiths, Royal Institute of Art in Stockholm and many other.

Pernilla is also the founder of Salong Krångel, a space for competence-development on complexity and FutureMaking Academy; a reading circle for cross-disciplinary reading of research on participation, sustainability and complexity, in collaboration with Malmö University.

How to Register

• Press the “Sign me up!” button at the top of the page and leave your registration of interest.
• An employee from Media Evolution will contact you shortly to collect additional information about your company or organization.
• An authorized signatory or your manager will then be asked to sign a certificate. Only when the certificate is signed your place confirmed.
• Done! Now you are ready to participate in the course!

Feel free to contact us if you have any questions regarding the application

This class is a part of Learn, Create, Engage – a project that helps develop competence and strengthen people who work within the cultural and creative industries in Skåne, by offering free courses and much more. Funded by the European Social Fund.