A conversation on how to cultivate audiences through critical times

What does it mean to understand and develop your identity as creative institution or organization, and how can we understand different audiences and their needs?

In an era defined by rapid change, technological development and the lasting effects of the pandemic, cultural and creative organizations face unprecedented challenges. How do institutions adapt to changing audience behaviors while developing their identity in line with their purpose?

Join us for a conversation where three panelists share their insights on tools, strategies and perspectives to support setting a brand strategy that thrives amidst uncertainty. There will be cold beverages and time for mingle before and after the conversation.

• On-site seats are full booked.
• You can still register to join via the live stream (starts 16:30)

Panelists

Jane Wentworth

For the past few decades Jane Wentworth has been finding ways to help organisations across the world – including Guggenheim, Tate Modern and Nationalmuseum Sweden - to define what they do, who they do it for, and why. As the founder of Jane Wentworth Associates - a consultancy dedicated to helping culture thrive, she specializes in capturing what it is that makes her clients special, celebrating the art of risk and creating stories to share with the world.

Marc-Christoph Wagner

Marc-Christoph Wagner is the founding editor of the Louisiana Channel, a non-profit website based at the Louisiana Museum of Modern Art. With Louisiana Channel as a platform, Louisiana provides culture to the Internet, extending beyond the museum’s own events. Since its establishment in 2012, Louisiana Channel has grown into the world’s largest platform on contemporary art – the channel publishes two videos a week and hosts an archive of more than 1,200 interviews with artists, architects, and writers. It is seen as an integral part of a museum for the 21st century, capable of engaging a new generation in our cultural heritage, in an intelligent present and an ambitious future.

Linda Holster

Linda Holster works with concept and business development for the new art museum in Malmö and leads the project Mitt nya museum? (My New Museum?), which explores the museum's future role and new working methods. With a background as an art historian, economist and journalist, she focuses on creating synergies and collaborations between the public sector, academy, art/artists, business and civil society to reach new knowledge, test ideas about the future cultural institutions relevance and gain new perspectives

Moderator: Pernilla Glaser

Pernilla Glaser: Pernilla Glaser is a facilitator, educator and lecturer, widely speaking about collaborative practices and the role of creativity. She is a curator of transformative conversations, educator of future competences, writer and narrator. Pernilla has worked in the intersections of art, research and civil society, coaching facilitators and teachers. Teaching reflection, play and collaborative practices, she has worked for many organizations and as a guest-teacher at Umeå Institute of Design, Goldsmiths, Royal Institute of Art in Stockholm and many other.

This seminar is a part of Learn, Create, Engage – a project that helps develop competence and strengthen people who work within the cultural and creative industries in Skåne, by offering free courses and much more. Funded by the European Social Fund.